As the Golden Globes kicked off the post-Harvey Weinstein 2018 awards season Sunday, no one knew exactly how it would go down.
But it was still something of a surprise when the weirdest thing that happened in the first hour was a shampoo commercial from L'Oréal.
After Elisabeth Moss, who won for Best Actress in a Drama TV Series, delivered a powerful speech about how women no longer exist on the margins, the viewing audience was treated to a pretty odd little ad starring Winona Ryder.
So, I guess that this commercial is trying to say that Winona Ryder had a comeback, but also so did her hair? I think the former could be argued what with Stranger Things and all, but I don't know enough of her follicle history to speak to her hair.
But, wait, so you should feel bad about your damaged hair, because it's the reason you haven't made a comeback? But have I been anywhere deserving of a comeback? Is the reason I haven't achieved career status that people could call a comeback should it slips away from me, my damaged hair?
Is my hair... bad?
As a shampoo commercial, it was A Lot™. And many people went through the same mental gymnastics trying to figure this one out.
That was a really dramatic ... shampoo commercial
— CeciliaKang (@ceciliakang) January 8, 2018
my timeline is full of people tweeting about that bad winona hair commercial
— David Mack (@davidmackau) January 8, 2018
SOMEONE GIVE THIS LOREAL COMMERCIAL STARRING WINONA RYDER A FRIGGEN EGOT
— Melissa Radzimski (@melissaradz) January 8, 2018
Did Winona just get compared to damaged hair??? What was that ad... #GoldenGlobes https://t.co/P8ShXnNgLP pic.twitter.com/lNA8XSOmxv
— Jezebel (@Jezebel) January 8, 2018
My damaged hair is still like pic.twitter.com/jvJVoRqabP
— Maris Kreizman (@mariskreizman) January 8, 2018
Damaged hair?!?! #GoldenGlobes pic.twitter.com/R5kAGafxrO
— Robert “is, like, smart” Hernandez (@webjournalist) January 8, 2018
I’ll make my comeback with my split ends in tact thank you very fuckin much.
— Laura June (@laura_june) January 8, 2018
Winona Ryder doesn’t deserve this
— Emily Yoshida (@emilyyoshida) January 8, 2018
"I'm the damaged hair of Hollywood."
— Richard Lawson (@rilaws) January 8, 2018
winona's damaged hair commercial is already one of the best things of 2018.
— (abad) santos’s little helper (@alex_abads) January 8, 2018
Whatever it is, whatever it was. Your hair looks great, my hair looks great, and so does Winona's.