Hermès goes for playfulness this year

Let’s play: Hermès turns to playfulness for inspiration

Each year has a theme that celebrates the maison’s vision and creative direction

7 Jan 2018

This year, Hermès is inviting you to play.

Hermès’ Year Theme for 2018 is “Let’s Play”, evoking emotions of whimsicality and playfulness for the new year. It is meant to encourage people to break down barriers, let loose and have fun.

The brand notes, “Play is movement, freedom, imagination, fantasy, seduction, lightness. Where there’s play, there’s hope.”

The story of Hermès’ Year Themes started in 1987, when the idea for having the annual themes was conceived by the late chairman and chief executive Jean-Louis Dumas. The first Year Theme, “Year of the Fireworks”, was created by Dumas to celebrate the brand’s 150th anniversary. Since then, it has been a consistent feature of the brand.

The Year Themes celebrate the maison’s vision, creative direction and future mission. They also provide designers with inspiration while showcasing the brand’s philosophy to life and lifestyle.