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Simone Garcia Johnson, Dwayne “The Rock” Johnson’s daughter, is the first Golden Globe Ambassador. Credit Alex Welsh for The New York Times

Sistine Stallone, 19, still recalls the moment when she and her two sisters, Scarlet and Sophia, were summoned by their father, Sylvester Stallone, for a family meeting in their living room in Beverly Hills, Calif.

“I was like, ‘uh oh,’” she said, thinking they were grounded or something. But he had great news. “He told us that we would all get to be Miss Golden Globe, and we started screaming.”

The three Stallone sisters, each one as elongated as a Modigliani, were seen by some 20 million viewers when they helped pass out trophies at last year’s Golden Globe Awards. Who knew the siblings would also usher out an affectionate but antiquated title?

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Sistine, Scarlet and Sophia Stallone arrive for the 74th Annual Golden Globe Awards ceremony in 2017. Credit Paul Buck/European Pressphoto Agency

This Sunday, Simone Garcia Johnson — the very composed 16-year-old daughter of Dwayne Johnson, a.k.a. The Rock, and his ex-wife, the powerhouse producer Dany Garcia — takes over the gig now called Golden Globe Ambassador.

“I’m so happy about the change because it’s more inclusive and it promotes equality,” Ms. Garcia Johnson said. “I’m really passionate about those things.”

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The move is in step with the award industry’s recent efforts to be more inclusive. “Now, it’s gender-neutral, and the ambassador could be a woman, a man, a transgender,” said Anke Hofmann, vice president of the Hollywood Foreign Press Association, which bestows the Golden Globes. Ms. Hofmann added that the group had been contemplating the name change, and adding more philanthropic duties, for a while.

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Corinne Foxx and Jamie Foxx onstage during the 73rd Annual Golden Globe Awards at the Beverly Hilton Hotel in 2016. Credit Paul Drinkwater/NBCUniversal, via Getty Images

The tradition of naming a Miss Golden Globe dates back to 1963. Starting in 1971, the H.F.P.A. began naming the daughter (though occasionally the son) of a celebrity to the title, as a way to showcase an up-and-comer to further the Hollywood legacy. Their duties are largely ceremonial, and consist mainly of holding trophies backstage and herding winners offstage.

This being Hollywood, there is fierce competition and campaigning by proud A-list parents for the role. The foreign press association was vague about the selection process, except to say that its board votes on which candidates are presented to the president, who makes the final pick.

Greer Grammer, the daughter of Kelsey Grammer, first interviewed for the 2011 awards but lost out to Gia Mantegna. Three years later, Ms. Grammer expressed interest again and was told that she was chosen to be 2015 Miss Golden Globe.

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Greer Grammer at the 72nd Annual Golden Globe Awards. Credit Mark Ralston/Agence France-Presse — Getty Images

Conversely, Corinne Foxx, daughter of Jamie Foxx, did not realize she was in the running to be the 2016 Miss Golden Globe 2016 until a call came “out of the blue,” she said.

“There’s an enormous amount of anticipation to see who gets to do it,” said Krista Smith, the executive West Coast editor of Vanity Fair. “It’s a gesture toward the new generation.”

The tradition’s track record of picking future stars is mixed, though there are notable exceptions.

    “I think the H.F.P.A. looked at their crystal ball and thought I had a good shot,” said Joely Fisher, the daughter of Connie Stevens and Eddie Fisher, who was Miss Golden Globe in 1992. Ms. Fisher went on to be nominated for a Golden Globe for her role on the TV show “Ellen.”

    Other former honorees have returned to the stage as winners. Melanie Griffith (1975) nabbed an award for “Working Girl” 14 years later; Laura Dern (1982) has racked up three wins and is nominated this year for “Big Little Lies.”

    Nowadays, a thriving social media presence is perhaps as important as acting chops. “We are keeping the tradition of a next-generation actor, who is also very involved with social media,” Ms. Hofmann said.

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    Ms. Johnson chats with Andrea Braff at the Miss Golden Globe social media luncheon. Credit Alex Welsh for The New York Times

    Ms. Garcia Johnson has 248,000 followers on Instagram, where she includes a link to a GoFundMe page for the legal defense fund for Time’s Up, a new initiative for combating sexual harassment in Hollywood.

    “I hope that one of the reasons why I was chosen is because I do speak out on issues that some people are afraid to speak out on,” Ms. Garcia Johnson said. (For the record, she would not reveal what she planned to wear tonight.)

    The title comes with perks besides the exposure and after-party invitations, Ms. Foxx said that she landed modeling campaigns after her appearance at the Globes, and the Stallone sisters have appeared on the covers on The Hollywood Reporter and Harper by Harper’s Bazaar magazines.

    Still, the job itself has some decidedly unglamorous downsides. For much of the three-hour ceremony, when no awards are being presented, honorees are confined to a chair offstage, where production assistants are on hand to offer water and snacks.

    And some winners don’t take kindly to being hustled offstage by a celebrity offspring they probably don’t recognize. “Prince wanted nothing to do with me or my instructions,” Ms. Grammer said. “He looked at me like, ‘Who the hell are you?’”

    If that should happen this year, Ms. Garcia Johnson can shoot back, “I’m the ambassador. Please follow me.”

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