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How Long Did I Wait? Understanding Consumers’ Wait Duration Judgments
 

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Although we are living in the age of FinTech and artificial intelligence, understanding human psychology and consumer motivation is still the key to business success. Those who make software and circuitry need to make use of these insights, so such knowledge is likely to become even more important in the future.
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The Business School’s commitment to positioning itself as an intellectual powerhouse with regard to Fintech was underlined by the extent of its involvement in October’s Hong Kong Fintech Week.

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