By A Correspondent

VuLiv Player has announced the appointment of Hemant Sachdev, former Microsoft India JMD, Ambika Srivastava, former CEO, Chairperson Zenith Optimedia and Rajive Chandra, former Director Strategy and Business Development, Motorola Electronics, as the company’s advisory Board of Directors. As strategic advisors, the trio will bring global expertise and in-depth industry knowledge to support tech enthusiast of VuLiv Player thereby providing mentorship, guidance and assistance to achieve the vision of VuLiv becoming the next screen.

Speaking on the appointment to VuLiv Player’s Board of Directors, Hemant Sachdev, said: “The Indian consumer has a huge unfulfilled hunger for video content that is often limited by affordability, technical challenge, broken platform experience for consumers on the one hand. On the other hand, businesses, have not fully figured out how to smartly leverage video outreach and monetise this ‘Consumer Hunger’. This is where VuLiv Player comes in, where one single technology platform gives consumers access to all video, multimedia content without the price tag and provide smart businesses a channel to engage with emerging market internet consumer segments.

Having been a part of few exciting journeys – Airtel, a start-up who built global scale, & Microsoft who effectively managed global scale, I see video as big opportunity to reach to the mass of India. Delighted to partner with Team VuLiv Player in this journey from consumer insights to profitable scale and help democratise video.”

Speaking on the appointment of new leadership, Manoj Kumar Gupta, Founder and CEO, VuLiv said: “I am delighted that Hemant, Ambika and Rajive are by my side. We as a team are fortunate that such industry legends have bought into our vision of the next screen for our billion ‘Bhartians’.” Our advisory board’s significant expertise in consumer insights, big data analytics and brand value creation will propel us towards our vision to make VuLiv Player a global success and a trendsetter in the video space.”

Added Srivastava: “Brands today are increasingly looking at unique ways of engaging with their consumers and VuLiv Player offers an opportunity to do just that, perhaps in the most engaging and effective manner. With Innovations like EyeVu, VuLiv Player can provide engagement metrics that are compelling. I am really excited to be part of team that is driven by innovation and is focussed on cutting edge technology to drive amazing opportunities for brands.”

Said Chandra: “When I first heard about the product proposition from Manoj, I instantly recognised the massive potential of the platform to disrupt multiple businesses and saw potential to do wonders to India’s entertainment consumption pattern. India is a user generated and user oriented market therefore it is extremely important for the brands and telecom industry to acknowledge the potential of bringing offline consumers on online and stay connected. VuLiv Player has simply achieved this circuitous task with its technology innovation. It has provided a new definition to OTT Video in India.”