By A Correspondent

Posterscope India has rolled out an OOH campaign to announce the launch of ‘Adidas Predator’. The one-month campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

Commenting on the campaign, Sharad Singla, Senior Manager- Omni channel marketing brand communication, Adidas said: “As a brand we wanted to make a bold statement, that was also in line with our product relaunch. We identified a powerful execution for outdoor which had an element of innovation, it brought to life the predatory instincts through the Pogba 3D execution on few sites.”

Added Aditya Goel, Senior Business Director, Posterscope said: “This was a brief where we had to think beyond the work that we had already executed for Adidas in the past. The creative, servicing and operation teams at Posterscope came together to execute a larger than life size 3D model. It is something which has not been tried so far in the country in the OOH space.”