CHANNEL 10 have started to promote Lisa Wilkinson's new role at the network.
The media veteran famously jumped ship from her gig as the host of Today to join Ten and work alongside Carrie Bickmore and Waleed Ali on The Project.
This week the station began to advertise with Wilkinson.
The star is one of the first moves in the new direction for Ten.
US media giant CBS's $41 million took over the Ten Network late last year when the station went into administration after Lachlan Murdoch and Bruce Gordon, along with fellow billionaire shareholder James Packer, chose not to back the refinancing of a $200 million debt facility to the beleaguered network.
After much back and forth, a court approved the transfer of all shares in the local network to the American company in November.
