The beginning of 2018 is marked by the launch of whoneedsfashion.com a one of its kind fashion movement and community for Fashion & Lifestyle in India. The launch is happening through a unique blogathon - an event which will see active participation from over 40 influencers and some of the most influential industry leaders in the country on a single day.

This event will see micro-influencers/ bloggers compete in a competition & showcase their talent to win attractive rewards and recognitions. Marketers who understand the need for inclusive content shall be rewarding winners with Brand engagements & assignments. There will be interesting discussions on key topics that help understand the nuances of using social handles in an inclusive manner for meeting brand and micro-influencer objectives, keeping the reader at the focus.

“The country doesn’t have a platform where internet users can seek answers to their questions and get unbiased answers and advice specifically related to fashion & lifestyle. We are excited to introduce whoneeedsfashion.com as that platform.

In a highly ‘consumerist’ society that has varied nuances of culture, ethnicity and values at every 50-km distance, consumers seek answers from like-minded people. We strongly feel that everyone has the right to know about fashion & lifestyle and what better way than getting those pointers from the community itself”, said well-known fashion designer Lina Tipnis & Founder of whoneedsfashion.com

The event will also be attended by TV personality Ridhi Dogra, Keya Madhvani-Singh, Head - Entertainment & Media of Twitter, Uma Talreja - CDO of Raymond digital. CAPRESE, Amit Sarda - Founder Soulflower and the Accor Group who believe in this movement.

“We are thankful to all our Guests, Sponsors, Media Partners, and Associates who have decided to grace this occasion with their presence. We look forward to an exciting Blogathon on Saturday where influencers will get to showcase their writing skills (and there’s plenty of that in our country) amidst this gathering of top brand representatives, micro-influencers, and friends from the media,” added Nitish Tipnis, well known Business Transformation Expert and Co-Founder of whoneedsfashion.com

The blogathon event will be held at the stunning luxury hotel Sofitel BKC on January 6th, 2018. For more details, visit www.whoneedsfashion.com