DUBAI: Paperworld Middle East, the region’s dedicated trade fair for the paper, office supplies, and stationery industries, is preparing for a big year in 2018, as more than 300 exhibitors get ready to boost business prospects in the Middle East, Africa, and beyond.

Farook International Stationery (FIS), the UAE’s largest manufacturer of stationery and office supplies, is one of several Launch Partners at Paperworld Middle East, and was first to sign on when the trade fair was announced to take place for the first time in 2011.

Eight years on, and the three-day event continues to be an annual inspirational showcase of the magical world of school and office supplies, from sustainably sourced paper-based products, arts and crafts, and writing instruments, to gift articles, children’s games and toys.

According to organiser Messe Frankfurt Middle East, its popularity can be attributed to the globally recognised Paperworld brand, while the strategic location in Dubai presents the ideal gateway for international manufacturers to target emerging regional markets.

That has led to a steady increase in international buyers – from 4,420 in 2011 to 6,443 from 93 countries in 2017 – as the wider region keeps pace with expanding economies and a surging population base.

Another major indicator of Paperworld Middle East’s success is the continued support from the likes of FIS, which will line-up again when the 8th edition takes place from 27 February – 1 March 2018 at the Dubai International Convention and Exhibition Centre.

After establishing itself as a retailer and wholesaler in 1980, FIS started manufacturing in 1990, and exports 10 brands throughout the world, proudly flying the ‘Made in UAE’ flag in more than 90 countries.

The company also has 13 show rooms in the UAE and one in Oman, representing more than 12 international stationery brands in addition to its own brands. Farook Rahimtulla, President of Farook International Stationery, said the key to its success over the years is due to the high quality ‘Made in UAE’ global reputation that FIS has established.