Most Read of 2017: Maruti order backlog swells

G Balachandar
REUTERS

Baleno, Vitara Brezza and new Dzire continue to witness strong demand and long waiting period

Maruti Suzuki India is sitting on an order backlog of about 1.5 lakh units for just three models alone — Baleno, Vitara Brezza and the new Dzire. The three models continue to witness strong demand, and the waiting period stands at 16 weeks for Baleno and the new Dzire, and 22 weeks for Brezza, the company management told an investors’ conference call. While the demand for some of the existing models is robust, Maruti is also gearing up for a rollout of a few new models during this fiscal. A new variant of S-Cross, a new Swift and a petrol version of Brezza are expected. It has already launched Baleno Rs. and a new Dzire. At a time when new model launches have dried up in the PV market, Maruti’s proposed introduction of new models will help it sustain the growth momentum and defend market share. During Q1 of this fiscal, Maruti’s market share in the PV segment increased to 50.5 per cent compared with 46.2 per cent in the year ago quarter.

(This article was published on December 31, 2017)
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