Coimbatore: The city corporation on Saturday launched a website and
logo for 'Swachh Coimbatore' mission at an event conducted in the city, which also saw Swachhta ambassadors from the city coming together.
The corporation also roped in popular filmmaker and actor K Bhagyaraj and his wife actor Poornima Bhagyaraj as the special ambassadors for the mission. Bhagyaraj, who hails from the city, said, "Though our culture is better in many aspects than the western civilisation, we have to learn cleanliness from the west."
The actor went on to narrate his experiences in foreign countries where he had gone for shooting films. He said people in countries like France and Canada were very concerned about keeping their countries clean.
Poornima Bhagyaraj said cleanliness should start from homes. She said how in their neighbourhood in Chennai, residents had formed a group to ensure cleanliness.
City corporation commissioner K Vijayakarthikeyan launched the website www.swachhcoimbatore.com and the logo. The website has detailed the criteria, which will be considered for assessing organisations in Swach Survekshan. The website mentions 'My City My Responsibility' as the motive behind the Swachh Coimbatore mission.
