Ad firms using tools to help them understand consumers' spending decisions
A researcher with French advertising company Ipsos using an eye-tracking device to conduct research into neuromarketing techniques, in Norwalk, Connecticut, on Dec 5, 2017.PHOTO: AFP
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Ad firms using tools to help them understand consumers' spending decisions
A researcher with French advertising company Ipsos using an eye-tracking device to conduct research into neuromarketing techniques, in Norwalk, Connecticut, on Dec 5, 2017.PHOTO: AFP
