(MENAFN - The Conversation) I study a range of topics including diffusion of innovation theory, green marketing strategy, consumer perceptions, and consumer gift giving. My research employs a variety of qualitative methods, notably the new method of netnography. I have published in the Journal of Business Research (for which I also act as a reviewer), International Journal of Business Research, and International Journal of Internet Marketing and Advertising, among others. In addition to my scholarly work, I serve as the director of professional enrichment on NYIT's New York campuses, where I provide programming that helps students prepare for their careers.

Experience

• present Associate Professor of Marketing, New York Institute of Technology
• 20062009 Assistant Professor of Marketing, Touro College Graduate School of Business
• 19972006 Assistant Professor of Marketing, Yeshiva University Sy Syms School of Business

Education

• 1997 City University of New York, Ph.D., Marketing
• 1989 New York Institute of Technology, MBA., Marketing
• 1984 University at Albany - SUNY, B.A. Student Initiated Interdisciplinary Study of Religion

Publications

• 2017 Pleasant Music's Relationship to Congruence, Consumer Behavioral Intentions, Unplanned Purchase, and Time Spent in Retail and Service Environments, Journal of International Management Studies. 17(2), 35-48
• 2016 Thanks, I Guess: What Consumers Complain About When They Complain About Gifts, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
• 2015 The Influence of Global Consumer Values and Perceived Risk Factors on Green Vehicle Adoption, Journal of International Business and Economics.
• 2013 The Bright Side: An Examination of Green Marketing Product Strategies for Sustainability with Diffusion of Innovation Characteristics, European Journal of Business Research
• 2010 Commentary Essay on 'Exploring Origins of Ethical Company / Brand Perceptions – A Consumer Perspective of Corporate Ethics', Journal of Business Research.
• 2009 Are They Playing by The Same Rules? A Consumer Gifting Classification of Marital Dyads, Journal of Business Research
• 2006 A Study of Neutralisation Theory's Application to Global Consumer Ethics: P2P File-trading of Musical Intellectual Property on the Internet, International Journal of Internet Marketing and Advertising
• 2005 Current Ethical Dilemmas of Advertising Professionals, in Crisis and Opportunity in the Professions: Research in Ethical Issues in Organizations, Volume 6
• 2004 The Evolution of Business Models and Marketing Strategies in the Music Industry , International Journal on Media Management

Grants and Contracts

• 2019 An International Study of Israel and the US of Digital Social Media in The Workplace, Role: Co-PI Funding Source: Mallah Family Foundation
• 2016 A Four Country Comparison of Digital Social Media in The Workplace (UAE, Canada, USA and China) Role: Co-PI Funding Source: Albert and Pearl Ginsberg Foundation
• 2015 The Influence of Digital Social Media Networking Services on Workplace Harmony and Conflict Role: Co-PI Funding Source: Albert and Pearl Ginsberg Foundation

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