TORRANCE, Calif: Yoshinoya America is always looking for ways to improve the flavor and quality of its menu items and is excited to announce its newest flavor: Habanero Chicken.
This new menu item is grilled, hand-sliced chicken that is topped with a new spicy habanero sauce and served with their award winning steamed rice and nutritious veggies. With this new menu item in place, Yoshinoya is poised to outpace industry trends after posting a 7.3% year to date increase in same store sales driven by a 4.4% increase in average check and a 2.9% increase in transactions.
Yoshinoya is one of the oldest rice bowl concepts in the industry. Building on its extensive history and authenticity, Yoshinoya is expanding on its core bowls. "Part of our focus is to keep the menu exciting while never losing sight of who we are and what our Brand represents. New items are always in development and the selection progress is rigorous - only 1 out of every 8 items tested earn a place on menus company-wide," says Angella Green, Director of Marketing.
While Yoshinoya keeps up to speed on industry trends, it works to stay focused on what its guests want and strives to deliver an exceptional experience. "The new Habanero Chicken showcases the exceptional, authentic cuisine offered at Yoshinoya. The highlight of our overall menu and new item is not only its innovative use of fresh and innovative flavors, but also its commitment to respond to the growing trends and demands of our diners," says Angella.
