Newlyweds, Zaheer Khan and Sagarika Ghatge on Friday unveiled an exquisite new range of Platinum Evara collection at Abaran store in Bengaluru.
The new range features designs inspired by international trends made for the sartorial choices of the modern bride and groom.
The beautiful couple were joined by Pratap Kamath, Managing Director, Abaran Jewellery and Kamna Chowdhury, Director Consumer Insights and Marketing, Platinum Guild International (PGI) at the launch.
Known for their panache and style, Zaheer and Sagarika tried out some of the finest and intricate designs from the specially curated Platinum Evara collection.
Elated to launch this range, Sagarika said, "I love platinum Evara designs for its minimalistic yet elegant style. I have always preferred jewellery that is versatile in nature and can be worn for different occasions. These designs complement both Indian and western attires."
"Platinum is an exclusive and rare metal that can make anyone feel special just like I did when Zaheer's mother gifted this precious piece of jewellery to me," she added.
"My mother's choice to bless Sagarika with platinum jewellery was truly a heartfelt moment for me. As for my preference for platinum jewellery, I love the fact that Platinum stays true to its promise of offering exclusivity with its unique and contemporary designs. It's subtle and minimal, and that's my style," ace cricketer Zaheer Khan said.
The versatility and the understated elegance of this collection by Platinum Evara celebrates the global design trend of "Modern Feminine" for women and "Bold Minimalism" for men.
It explores fluidity through interlinks - specifically, interlinking various classic motifs to create the elegant and a contemporary collection which compliments the post wedding lifestyle of today's bride. The men's pieces from this collection is inspired by geometrical forms and patterns with a bold interplay of lines, structures and dual tones crafted for the discerning urban man.
"We are honoured to have Zaheer Khan and Sagarika at our store to launch this exquisite range of Platinum Evara collection. Platinum is progressively becoming the metal of choice for young India. The contemporary and minimalistic designs are appealing the young bride and grooms today who desire jewellery that is exclusive and carries an emotional charm," said Managing Director, Abaran, Pratap Kamath.
"Our guests today, Zaheer and Sagarika are a true reflection of the values Platinum Evara stands for. It is an interpretation of a relationship that is built on deep inclusive love and equality between two individuals and their families. Evara is more than an exquisite range of Platinum wedding jewellery. It offers an opportunity for dual gifting for the modern bride and the groom from the parents, in-laws or from the elders in the family," said Director Consumer Insights and Marketing, Platinum Guild International (PGI), Kamna Chowdhury.
This curated range comprises of necklaces, earrings and bracelets for the bride, and chains and bracelets for the groom.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)