Bata ramps up efforts to stay relevant

Under Mr Alexis Nasard (above), Bata has opened Asia's first AW LAB, a multi-label sneaker store with more than 200 outlets in Italy and Spain, at Suntec City last month.
Under Mr Alexis Nasard (above), Bata has opened Asia's first AW LAB, a multi-label sneaker store with more than 200 outlets in Italy and Spain, at Suntec City last month.ST PHOTO: KEVIN LIM
Published
38 min ago

Footwear giant Bata's CEO is on his toes daily, thinking of what "Angela", the personification of the brand's consumer, wants