New Delhi, December 21: Fashion e-commerce platform Myntra has announced its ‘End of Reason’ sale (EORS) this festive season with a wide range offers to lure buyers. The four day biggest fashion sale will begin on December 22 and will last until December 25, 2017. With over five lakh styles on offer from 2000 global and domestic brands, Myntra expects over 60 percent sales from Tier 2 and 3 cities and is set to clock 25x in sales over a normal day on Day 1 of EORS. Myntra is hosting the seventh edition of EORS this year. Myntra CEO Ananth Narayanan was quoted by PTI saying that the company expects to clock 25 times the sales seen on a normal day. “This will be the biggest EORS so far. With every edition, the scale has grown and this time too, we expect to see a huge response. We expect to register a 1.5X growth over the previous edition of the sale,” Narayanan said.
During the four-day sale, Myntra is believed to deliver over 6.5 million products to over 1.9 million customers during the four-day sale. Fashion major Biba is offering 30-50% off while Forever 21 has announced a 20-50% off, Roadster is offering 40-70% off, UCB offering 40-70% off and get 40-60% off on Nike, 40-60% off on Adidas and minimum 60% off on Redtape and more.
The seventh edition this year will see participation from over 2,000 brands offering 50-80 per cent discounts. Reports state that Jabong, which is a part of Myntra, will also participate in the sale and expects to clock 15 times sales of a normal day. With the ‘End of Reason’ sale, Myntra is expecting to acquire 5 lakh new customers through the sale and expect 30 million users to visit our platforms.
During the festive sale season, customers using Citi Bank Credit and Debit cards are eligible to get an extra Cashback of 15%. Airtel Payment Bank also offering extra 15% Cashback during the sale. PhonePe users can avail flat Rs 150 cashback. As per details on the Myntra website, users can use code SAVE5 to get extra 5% on Rs 1499 and 10% on Rs1999. Myntra is also offering first-time Purchase Offer where users can use the coupon code MYNTRANEWW500 on purchase above Rs 1499 and get discount of Rs 500 off, excluding tax.