Retailers gear up to capture the millennial shopper

Dessert cafe Fart Tartz, a new tenant in JCube, has a prime spot on level two of the mall because its garden-esque design is deemed attractive to younger customers. Housing 19 vending machines, a cosy space called #PlayatJCube The Corner is where sho
Use of digital screens and multimedia platforms: The store has been revamped to include an open layout, a pink runway and digital screens and multimedia platforms that play how-to beauty videos and also offer an app that allows shoppers to see how a make-up product will look on their faces.

Stores and malls are introducing social media-friendly concepts and customising products to draw the attention and spending of this demographic group

Published: 
45 min ago

Retailers gear up to capture the millennial shopper

Dessert cafe Fart Tartz, a new tenant in JCube, has a prime spot on level two of the mall because its garden-esque design is deemed attractive to younger customers. Housing 19 vending machines, a cosy space called #PlayatJCube The Corner is where sho
Use of digital screens and multimedia platforms: The store has been revamped to include an open layout, a pink runway and digital screens and multimedia platforms that play how-to beauty videos and also offer an app that allows shoppers to see how a make-up product will look on their faces.

Stores and malls are introducing social media-friendly concepts and customising products to draw the attention and spending of this demographic group

Published: 
45 min ago

The Straits Times

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