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Kia's Christmas tear-jerker, "The Gift," featuring a cute, ignored and seemingly sad dog, debuts in the No. 1 spot on our list of top viral videos this week.

While the dog's family is too busy with Christmas, the dog spots a key fob for their their Kia Sorento. A quick paw tap opens the hatch, exposing gifts, including a huge bone wrapped in a bow.

The discovery brings the family together, and as the group re-enters the home, the point is made: "Family is the best gift."

The commercial generated 8,465,329 views this week, according to the company that compiles our list, Visible Measures.

Also new this week are videos from Hyundai, Audi and Volkswagen.

The Gift

Kia
NA
This week

(True Reach): 8,465,329
Last week: NEW

Returnee

Choose Nissan Intelligent Mobility

Nissan
Zimmerman Advertising

This week
(True Reach): 4,947,033

Last week: Returnee

-5%

MyKia Singapore

Kia
NA
This week
(True Reach): 4,691,677
Last week: 3

-27%

Think Faster

Audi
NA
This week
(True Reach): 3,552,019
Last week: 4

NEW

The Coaches

Hyundai
NA
This week
(True Reach): 3,079,639
Last week: NEW

-15%

Kia Stinger at the SEMA Show

Kia
NA
This week
(True Reach): 3,015,356
Last week: 7

-22%

Head to Head

Ford
NA
This week
(True Reach): 2,994,353
Last week: 6

NEW

Audi Mission to the Moon

Audi
NA
This week
(True Reach): 2,354,430
Last week: NEW

Returnee

The Final Stint

Porsche
NA
This week
(True Reach): 2,169,811
Last week: Returnee

NEW

Born Confident

Volkswagen
NA
This week
(True Reach): 2,141,962
Last week: NEW

Source: Visible Measures

Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

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