Market Highlights
Digital marketing software (DMS)
assists companies to develop and maintain strong customer relationship through
digital marketing channels. Various tools incorporated in digital marketing
include web analytics, email software, market automation software, CRM, etc.
These tools help in creating and developing customer behaviour &
performance pattern and contribute to personalizing, measure & optimize the
marketing drives for the client.
Digital Marketing Software Market is
expected to push the market growth owing to its various attributes such as easy
accessibility, cost effectiveness, automatic integrations and minimum IT
investment. Furthermore, the growing inclination towards mobile marketing and
social media marketing are the two factors coupled together to drive the
digital marketing software market in recent years.
Major Key Players:
·
Adobe Systems Incorporated (U.S.)
·
Oracle Corporation (U.S.)
·
SAP SE (Germany)
·
Salesforce.com, Inc. (US)
·
IBM Corporation (U.S.)
·
Marketo, Inc. (U.S.)
·
Microsoft Corporation (U.S.)
·
Hubspot Inc. (U.S.)
·
SAS Institute Inc. (U.S.)
·
Act-On Software (U.S.)
·
SimplyCast (Canada)
·
Amazon Web Services (U.S.)
·
Fujitsu Ltd. (Japan)
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Regional Analysis:
The competitive landscape of global
digital marketing software market is formed by major players of the market and
some of the new entrants. The digital marketing software has driven many areas
like retail, healthcare, BFSI, manufacturing, telecom and IT and others. North
America is the leader in the global digital software market due to high budget
availability. The growth has further been stirred by the media and entertainment
industry as increase in the demand for mobile, and social channels accelerates
the web traffic and ensure good return on advertising investment delivery
across paid search and display channels.
We have moved fully into the age of
smartphones. One area that is continuing to grow, especially for business
purposes, is apps. According to Google, 91% smartphone users say they turn to
their phones for ideas in the middle of a task and 82% of them consult their
phones before buying anything in a store. Finally, the overall number of mobile
phone users is expected to grow to 4.77 billion in 2017 and 4.93 billion in
2018. The incorporation of application development in marketing strategies has
been named by many experts as one of the single most important step that can be
taken in modern marketing campaigns. That is because it works on multiple
levels: digital marketers have the initial access to customers, the
simplification of the buying process, the sharing of special promotions and
coupons and even a resource for mining customer data. It is the perfect way to
fuel business growth with a one-time primary cost investment.
In November, 2017, IBM Corporation
announced its intention to acquire Vivant Digital business (Vivant), a boutique
digital and innovation agency based here. This acquisition extends the strategy
and design expertise of IBM iX, one of the world’s largest digital agencies and
global business design partners, with Vivant talent and expertise to accelerate
clients’ digital transformations.
In Asia Pacific global digital
marketing software is expected to grow at rapid rate. Emerging social media
platform, increasing internet subscribers and growing adoption of the mobile
device are the factor responsible for the growth of the digital marketing
software market in China and India.
Segmentation:
The market for global Digital Marketing Software
Market is segmented on the basis of component, deployment, organization size,
verticals and region. The segment components is further classified into
software and services. The software covers wide area such as CRM software,
email marketing software, video advertising, campaign management, social media
advertising and others. The services can be further classified into managed and
professional services. On basis of deployment, the segment is further
classified into on-premise and cloud.
The segment organization size is classified into
SME and large enterprises. Digital marketing software cater a wide area of
verticals like BFSI, retail, healthcare, manufacturing, telecom and IT, media
and entertainment and others.
Regional Analysis:
North America is a leader in the global digital
software market. Increasing media & entertainment industry creates pressure
among film marketers to choose better medium to market their films which drives
the demand for digital marketing software in the region.
Increasing support from government to
digitalization is driving Asia Pacific to grow at rapid rate. Need of big data
analytics in digital marketing and increasing the budget for digital marketing
by many companies worldwide is expected to create opportunities for market
growth in the European region.
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