The two guests who died following the fire at the luxury Cameron House hotel have been named locally.
Simon Midgley and Richard Dyson, both from London, were sightseeing across Glasgow this week, according to social media.
Police Scotland have yet to release a statement on the identification of the victims.
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READ MORE: Family's terror as they beg to be rescued from hotel inferno
Tributes to the two, however, have started to appear online.
Novelist Charlotte Duckworth paid tribute to Mr Midgley.
She wrote on Twitter: “Heartbroken by this news. RIP Simon Midgley.”
Richard Dyson (left) and Simon Midgley (right) - Credit: Facebook
Blogger Kate Baxter said: “Such unbearably sad news.. RIP SimoN Midgley, a shining star in our wonderfully close-knit industry.”
Interior designer Andrew Dunning added: “As others have said, such sad tragic news ... RIP.”
Emergency services are continuing to investigate the cause of the fire at the luxury hotel.
READ MORE: Three people discharged from hospital after two die in blaze
One of the men died at the scene of the blaze on the banks of Loch Lomond on Monday morning and another passed away at the Royal Alexandra Hospital in Paisley.
Three other people, a family of two adults and a child, were taken to hospital in Glasgow but have since been discharged.
READ MORE: Hotel director offers 'deepest condolences' after two guests die in Cameron House fire
More than 70 firefighters were involved in fighting the blaze at the five-star hotel after the alarm was raised at around 6.40am on Monday.
Fire services remained at the scene of the blaze with seven units still in attendance on Tuesday morning.
The cause of the fire is not yet known but the roof of the hotel has been extensively damaged.