The analysts forecast the global automotive haptic technology market to grow at a CAGR of 15.64% over the period 2014-2019.
— Global Automotive Haptic Technology Market
Description
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Haptics is a tactile feedback technology that uses the sense of touch by applying forces and vibrations motions to users. Through this technology, consumers are able to perceive touch sensations when using electronic devices. Haptics are enabled by actuators and are embedded in electronic devices; it makes the user experience more physical and realistic. Automotive systems are becoming complex and also the major car manufacturers are trying to come up with differentiating features for their respective products. Automotive designers are integrating innovative interface solutions that can support dynamic interfaces. There has been an increase in the usage of haptics provided as a unique solution for user interface by automobile manufacturers.
The analysts forecast the global automotive haptic technology market to grow at a CAGR of 15.64% over the period 2014-2019.
Covered in this report
The report includes the present scenario and the growth prospects of the global automotive haptic technology market for the period 2015-2019. Technavio's report, Global Automotive Haptic Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
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Key vendor: Technology provider
• Immersion
Key vendor: Component supplier
• Atmel
• Cypress Semiconductor
• Johnson Electric
• Konghong
• Microchip Technology
• Texas Instruments
Key vendor: System integrator
• Alps Electric
• Continental
• Daesung
• Marquardt
• Methode Electronics
• Panasonic
• SMK
• Tokai Rika
• Valeo
• Visteon
Key market driver
• Increased need to improve driver and passenger safety
• For a full, detailed list, view our report
Key market challenge
• Long design cycles in automotive sector
• For a full, detailed list, view our report
Key market trend
• Development of touchpad technology
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Table of Contents -Major Key Points
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Definitions
Base year
Common currency conversion rates
Geographical segmentation
Vendor analysis
Market size calculation
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Geographical segmentation
PART 07: Market drivers
Increased need to improve driver and passenger safety
Increased demand for in-car infotainment services
Increased need for product differentiation
Need to balance design and ergonomics
Increased customer demand for comfort
PART 08: Impact of drivers
PART 09: Market challenges
Long design cycles in automotive sector
Low awareness
Intense competition from voice recognition systems
Adoption limited to high-end car models
PART 10: Impact of drivers and challenges
PART 11: Market trends
Development of touch pad technology
Increased use of touch screens
Evolution of smart material actuator technologies
Increased need for cost reduction
Ultrahaptics
PART 12: Vendor landscape
Competitive scenario
PART 13: Key vendor analysis: Technology provider
Immersion
PART 14: Key vendor analysis: Component suppliers
Atmel
Cypress Semiconductor
Johnson Electric
Microchip
Texas Instruments
………..CONTINUED
