Hershey Nears $1.6 Billion Deal to Buy Amplify Brands

By
Jeff Sutherland

Hershey headquarters in Hershey, Pennsylvania.

 Photographer: Luke Sharrett/Bloomberg

Hershey Co. is near a $1.6 billion deal to buy Amplify Snack Brands Inc., according to CNBC, which cited unidentified sources familiar with the matter.

The deal values Amplify at $12 a share, CNBC said, compared with Friday’s closing price of $7 a share. Amplify, based in Austin, Texas, has a market cap of $537 million dollars and markets brands including Skinny Pop popcorn.

CNBC said the deal could be announced as early as Monday.

— With assistance by Dave McCombs

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