Apple ups iPhone prices in India as tax increase makes imports costlier

Reuters  |  MUMBAI 

(Reuters) - Inc has increased the of most of its models sold in after the last week raised taxes on imported phones in a bid to boost domestic manufacturing.

Barring its locally-assembled SE model, raised of handsets by an average 3.5 percent, according to a price sheet reviewed by

Its priciest X model now costs 105,720 rupees ($1,646.61) for a 256 gigabyte (GB) variant, according to Apple's website, an increase of 3.6 percent. The price of a 256 GB 8 has risen by 3.1 percent to 79,420 rupees.

As Prime Minister Narendra Modi's strives to boost manufacturing of phones in - the world's second-biggest market by mobile subscriptions and among the top three countries by annual smartphone sales - it last week raised the customs duty on phones to 15 percent from 10 percent.

That was set to make imported phones, including iPhones, costlier. Some other top phone brands, such as Samsung Electronics Co Ltd and Xiaomi, assemble the majority of their phones sold in the Indian market locally.

Apple's Taiwanese contract manufacturer, Wistron, assembles the SE in the technology hub of Bengaluru in southern

also has plans to expand local manufacturing in but wants a range of incentives and breaks from the federal which New Delhi has yet to agree to.

An analyst said a small increase in the price of iPhones was unlikely to dent Apple's less than 3 percent market share in India, where it's seen as an aspirational brand but its steep pricing puts it beyond the reach of many.

"Apple's halo as a premium brand in cannot be taken away by this meagre price rise," said Navkendar Singh of technology researcher IDC.

Basic or feature phones still comprise a large chunk of India's roughly 750 million mobile phones, although sales of smartphones are growing faster. Alphabet Inc's Google earlier this month unveiled a new version of its Android mobile phone software with an aim to power low-cost entry-level smartphones.

($1 = 64.2100 Indian rupees)

(Reporting by Sankalp Phartiyal; Editing by Louise Heavens)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, December 18 2017. 18:59 IST