Dimension Studios/SKY
OUTSIDE Dimension Studios in Wimbledon, south London, is one of those tiny wood-framed snack bars that served commercial travellers in the days before motorways. The hut is guarded by old shop dummies dressed in fishnet tights and pirate hats. If the UK made its own dilapidated version of Westworld, the cyborg rebellion would surely begin here.
Steve Jelley orders us breakfast. Years ago he left film production to pursue a career developing new media. He’s of the generation for whom the next big thing is always just around the corner. Most of them perished in the dot-com bust of 2001, but Jelley clung to the dream, and now Microsoft has come calling.
His company, Hammerhead, makes 360-degree videos for commercial clients. Its partner in this current venture, Timeslice Films, is best known for volumetric