Florida Atlantic football coach Lane Kiffin's mantra since taking over the Owls program has been simple but all over Twitter: Come to #thefaU.
Kiffin has used this hashtag to try and get literally anyone he can to come and show some love for his new football program. He used it to (kind of) recruit Louisville quarterback Lamar Jackson, attract actual recruits and even troll other people. Sometimes, it works.
Most recently, Kiffin - with the help of Adidas - got Snoop Dogg and Uncle Luke (a.k.a. Luther Campbell) to come to FAU just days before the school hosts Akron for the Cheribundi Tart Cherry Boca Raton Bowl on Tuesday.
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