Lead Head - Product Management - Ecommerce
Responsibilities Lead the product development with the Engineering Team Owner of the onsite customer experience and conversion - Work closely with IT team on product road map and release calendar - Define product roadmaps for all potential customer touch points customer service marketing etc - Recommend and implement testing strategy prioritize and execute to test plans Define strategy and execution aspects of content commerce and communication to drive business and customer acquisition in order to meet companys KPIs - Provide and execute strategic recommendations to drive increased conversions throughout the customer product lifecycle experience - Development of algorithms to define stacking and supply discovery - Innovation on products leading to customer acquisition retention and brand penetration - Work closely with key stakeholders in Brand Product Acquisition Retention Marketing and Operations Optimize online site navigation products search results and product presentation based on analysis click-path traffic AOV conversion etc - Keyword development to adhere to campaign objectives and overall SEO strategy Utilize web analytics to understand how customers are engaging with the companys websites while collaborating with Merchandising and Marketing teams - Provide recommendations for featured products in marketing channel teams and featured tshirts to publishing teams based on on-site performance analytics - Program and optimize product cross-sell and up-sell placements within the shopping experience Work closely with Digital Marketing Team on optimization of landing pages and test campaigns Work with marketing communication PR to articulate our policies and commitment to keep the platforms content original clean at various instances - Integrates brand creative direction quality assurance and usability to ensure precise execution of all deliverables - On-site Conversion and co-responsibility of sales numbers - Timely delivery of product and requisite additions
