Manager sr Manager - Brand - Ecommerce - MICA
Role Summary Purpose - Brand Management Communication Development Media Planning Buying PR and developing and executing effective marketing programs for achieving brand and business objectives Key Responsibilities - Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market - Design Implement ATL TV Radio and BTL point of sale trade channels ambient media and digital media campaigns as per business needs - Work across all functions to ensure effective customer communication - Liason with and manage the Creative Media and PR Agencies - Manage the Media planning and buying activities - Track brand health parameters and monitor changes around awareness consideration preference and brand imagery - Commission Market Research from time to time as required - Establish and manage brand collaborations and partnerships - Build and maintain strong working relationships with other departments including Products Technology Sales and Operations
