Sr Brand Manager
Texila American University Texila American University TAU is the top ranked Caribbean Medial School located in Guyana the only English speaking country of South America TAU has remained committed to excellence in the education of future physicians in Guyana and across the world With a diverse student base TAU has been providing a rich collaborative environment to nurture talent in the field of healthcare Website www texilaamericanuniversity com Industry Education Functional Area Marketing Point of Contact for CVs Email ID Niveditha niveditha r multirecruit com 7259016578 Keywords Brand Manager Brand Strategy Brand Plan Brand Architecture Content Strategy Product Branding Job Title Designation Sr Brand Manager Sr Manager Brand and Buzz is responsible for ensuring that Texila American university consortium courses resonate with current and potential customers She he has to continuously monitor marketing trends and keep a close eye on competitive products in the marketplace Working under CMO brand managers serve as the point-person for developing implementing and executing marketing initiatives and activities for our brand These initiatives and activities include content Style and context for campaigns print web social media broadcast etc events corporate responsibility programs and sponsorships The role demands a lot of responsibility and a willingness to put in extra effort in order to separate our brand from the competition both outside your organization and from within it Roles Brand strategy including the setting of style guides brand guidelines brand vision Reputation corporate identity and value proposition for short as well as long term Analyzing how our brand is positioned in the market and crystallize targeted consumers insights Develop the Brand architecture and key Brand KPIs and Brand recognition measurement Translating brand strategies into brand plans brand positioning and go-to-market strategies Lead creative development and content team and create motivating stimulus to get targeted population to take action Responsibilities Planning and execution of all communications and media actions on all channels including online and social media Provide creative direction on brand-level video web and graphic design projects Creating and managing Contents promotional collateral to establish and maintain product branding Competitor and customer insights analysis Looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency content and Brand psychology Develop and execute on the all-up brand buzz strategy to drive desired outcomes awareness engagement interest consideration Collaborate with marketing and product teams to execute on compelling and consistent content across all digital social properties for launches and campaigns Monitor the social topics and provide direction to content teams on hot topics as well as competitive activity and communications and recommend responses Ensuring all content is on-brand consistent in terms of style quality and tone of voice and optimized for search and user experience for all channels of content including online social media email point of purchase mobile video print and in-person This is to be done for each buyer persona within the enterprise Mapping out a content strategy that supports and extends marketing initiatives both short- and long-term determining which methods work for the brand and why Continuous evolvement of strategy Manage a team of creative collaborators of Creative director Graphical designer Web designer and video designers with integrating latest technology Responsible to develop and design innovative creative materials that will drive elevate and evolve Texila brand Materials include print online marketing collateral catalogs brochures logos packaging display graphics and special projects The development of a functional content calendar throughout the enterprise verticals and defining the owners in each vertical to particular persona groups Supervising Content team be an arbiter of best practices in grammar messaging writing and style Effectively implement digital asset management into company workflows and efficiently manage brand assets Skills Research Analysis skills Understanding of consumer needs and behaviour Strong analytical ability analyse data develop insights Interpersonal skills Advance communication and interpersonal skills Especially the ability to work cross-departments to achieve results Minimum Maximum Work Experience Required 5 years Annual CTC UPTO 12 lacs Location s of Job Bangalore Number of Vacancies 1 Minimum Education Requirements Any graduate Post graduate No of rounds of Interviews 3 Travel Allowance NA Relocation Reimbursement NA Any other skill set NA
