Sr Manager Brands and Buzz
Brand strategy including the setting of style guides brand guidelines brand vision Reputation corporate identity and value proposition for short as well as long term Analyzing how our brand is positioned in the market and crystallize targeted consumer insights Develop the Brand architecture and key Brand KPIs and Brand recognition measurement Translating brand strategies into brand plans brand positioning and go- to- market strategies Lead creative development and content team and create motivating stimulus to get targeted population to take actionResponsibilities Planning and execution of all communications and media actions on all channels including online and social media Provide creative direction on brand- level video web and graphic design projects Creating and managing Contents promotional collateral to establish and maintain product branding Competitor and customer insights analysis Looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency content and Brand psychology Develop and execute on the all- up brand buzz strategy to drive desired outcomes awareness engagement interest consideration Collaborate with marketing and product teams to execute on compelling and consistent content across all digital social properties for launches and campaigns Monitor the social topics and provide direction to content teams on hot topics as well as competitive activity and communications and recommend responses Ensuring all content is on- brand consistent in terms of style quality and tone of voice and optimized for search and user experience for all channels of content including online social media email point of purchase mobile video print and in- person This is to be done for each buyer persona within the enterprise Mapping out a content strategy that supports and extends marketing initiatives both short- and long- term determining which methods work for the brand and why Continuous evolvement of strategy Manage a team of creative collaborators of Creative director Graphical designer Web designer and video designers with integrating latest technology Responsible to develop and design innovative creative materials that will drive elevate and evolve Texila brand Materials include print online marketing collateral catalogs brochures logos packaging display graphics and special projects The development of a functional content calendar throughout the enterprise verticals and defining the owners in each vertical to particular persona groups Supervising Content team be an arbiter of best practices in grammar messaging writing and style Effectively implement digital asset management into company workflows and efficiently manage brand assets Skills Research Analysis skills Understanding of consumer needs and behavior Strong analytical ability analyse data develop insights Interpersonal skills Advance communication and interpersonal skills Especially the ability to work cross- departments to achieve results Up- to- date with latest trends and marketing best practices Voice of the customer Excellent command of the English language Proven editorial skills Lead and inspire large teams of creative personnel and content creators to achieve goal Continually learning the latest platforms technology tools and marketing solutions through partnerships Drive for results and leaderships skills Creativity and visual communications skill Highly creative with ability to think out of box Keep creative team on track but do not inhibit innovation quantitative reasoning skill Digital Assets Management Adapting to changes in real time Be a team player and a respected leader Run efficient and effective meetings Communicate clear decisions next steps and accountability Have good presentation skillsManagement and coordination skills Strong attention to detail Relationship management skills Develop brand and marketing strategies and effectively communicate recommendations to executive management Have the ability to think big delivering innovative strategic solutions
