Market Scenario:
Clarabridge is a US based company and one of the
prominent player in sentiment analytics market. It offers numerous analytics
services. The company states that sentiment analytics has been used in text
analytics form by enterprises from past several years. The company provides solutions
that deliver customer insights, associated to product and service features if
projected correctly. This detailed, explanatory analysis complements common
high-level satisfaction measures. Sentiment analysis can be applied to
enterprise feedback and social monitoring and response, sentiment technologies
deliver a key voice of the customer asset. IBM Watson through its natural
language understanding provides numerous API platform for text analytics that
is capable of understanding and analyzing varied charactertics such as
sentiment, entity, emotion, keyword, concept tagging, language, and taxonomy.
The regional analysis of sentiment
analytics market is being studied for regions such as Asia Pacific, Americas,
Europe and Rest of the World. North America region accounts for highest market
share in sentiment analytics market owing to presence of major players in the
region and adoption of sentiment analytics solution by small and big
enterprises. Countries such as US and Canada contributes large amount of
revenue in the sentiment analytics market in the region. Asia‐Pacific region is expected to be growing at the highest CAGR.
Enterprises in the region are investing huge in sentiment analytical tools to
improve business efficiency and productivity and growing sentiment companies in
the region is boosting the market in the region.
The key drivers of sentiment
analytics market includes rising competition between businesses and predictive
analysis techniques is fueling the sentiment analytics market growth. According
to the study, by vertical segment retail sector is expected to account for
highest market share in sentiment analytics market. By organization size
segment, small and medium enterprises accounts for largest market share.
Increasing competition creates opportunity for businesses to collect efficient
data of related to sentiment development is one of the prime factor boosting
sentiment analytics market.
The sentiment analytics market is
segmented on the basis of components, deployment, organization size and
vertical. It includes text analytics, social media analytics and predictive
analytics. Sentiment analytics tools enable organization to gain competitive
advantage, as it provides better understanding of the sentiments of customers,
enhance companies product and business, provide deep insight of sentiment
buying behavior and facilitates market innovation.
The Sentiment Analytics Market is expected to grow at approximately USD 6 Billion
by 2023, at 14% of CAGR between 2017 and 2023.
Major Key Players:
·
Angoss Sentiment Corporation (Canada)
·
Clarabridge (U.S.)
·
IBM (U.S.)
·
SAS Institute (U.S.)
·
Aylien (Ireland)
·
Bottlenose.Com (U.S.)
·
Crowdflower (U.S.)
·
Brandwatch (U.K.)
·
Twizoo (U.K.)
·
Adoreboard (U.K.)
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Segments:
Sentiment analytics market is segmented on the basis of components,
deployment, organization size and vertical.
Sentiment Analytics Market by Components:
Sentiment Analytics Market by Deployment:
Sentiment Analytics Market by Organization Size:
Sentiment Analytics Market by Vertical:
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