By A Correspondent

Mothers are constantly concerned about their child’s health. In order to ensure that their kids fall sick less often, they tend to worry on what their kids consume, sometimes even restricting their children that occasional indulgence. Capturing one of these many concerns that mothers have, Cipla has released a new TVC for their kids Immunity supplement ActivKids Immuno Boosters.

Said Himava Nath, Head of Marketing for Cipla Health: “ActivKids Immuno Boosters by Cipla, a unique nutritional supplement for kids was launched in 2016. The idea was to support the moms who were constantly worried about their kid’s health by helping them build their kid’s immunity. The product was launched through the pediatricians to begin with as they are the guardians of the kid’s health. And we have received acceptance and appreciation from them.  We have also seen excitement from mothers about the brand and its innovative choco-bite format. We would now want to reach out to maximum no. of mothers across the country with this unique product to build immunity. Our TV ad is a follow up of the hugely successful #YesMom digital campaign. It is based on the consumer insight that out of worry for their kid’s health, mothers often say no. Immuno Boosters will help build immunity in kids so that moms can say yes more often.”

The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child with a call out to mothers to take the Yes Challenge.