PVR signs deal to add 16 more 4DX screens by 2019

PVR Cinemas has inked a deal with CJ 4DPLEX that will enable it to add 16 more 4DX screens at its cinemas, taking the total to an impressive 21 4DX auditoriums in India by the end of 2019. This strategic deal with CJ 4DPLEX , an innovative cinema technology will help PVR Cinemas to retain its position in Indian market with 21 4DX theatres and become the major provider of 4DX experience in the country. "We believe that the best movie viewing formats such as 4DX should reach the maximum number of people around the world. With more global technologies on the rise, the expectations of audiences are increasing as they look for a more enhanced, immersive and experiential cinema, " Gautam Dutta, CEO, PVR Ltd, said highlighting that PVR aims to fulfill this expectation by aligning itself with the world leaders in motion picture technology. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre from December 11-14, 2017.