The Cannes International Festival of Creativity has announced that Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, and Prasoon Pandey, film director, will be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

The Lion of St Mark is the highest honour that the Cannes International Festival of Creativity bestows on creative geniuses within the communications industry. Previous recipients included David Droga, John Hegarty, Lee Clow and Marcello Serpa, Dan Wieden, Joe Pytka and Bob Greenberg.

According to a press release from Ogilvy India, Piyush and Prasoon Pandey will be the first Asians to receive the Lion of St. Mark.