Cheetah Mobile Launches A New Social Video App 'Cheez'

Cheetah Mobile a mobile internet company launches Cheez, a new social video app to create, share and discover short videos that are up to 17 seconds long. It aims to offers a huge selection of live filters, voice changers, stickers, and music. The editing tools on the app are user-friendly, and first-time creators will find it easy to use and the intuitive editing tools let users trim, cut, merge and adjust playback speed the company claims.

As per as the manufacturer, the app includes fun and unique functions like Dance Off, a game-like feature that displays a scrolling set of dance moves for users to replicate. Dance Off uses the front-facing camera and image sensing technology to detect user performance. To encourage and reward creators, Cheez features hashtag challenges and group "Battles" throughout the main feed for people to vote on questions and then create videos to support their side.

Cheetah Mobile is confident that Cheez will see widespread adoption in the coming months with increasing mobile internet consumption in India. T

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