By A Correspondent

Every week, MxMIndia in partnership with TAM AdEx brings you a scan of advertising expenditure across print, television and radio in various categories. And on a monthly basis, we bring you a view on how the adspends have been for a calendar month vis-à-vis the previous calendar month.

October this year was particularly bad for television, though not as bad for print. But, in November, after the frenzy of the festive season, the drop is significant for print too.

The data we bring you above and below is hence of particular interest: