Animal rights organisation PETA has teamed up with Sony Music to launch a video contest on the occasion of International Animal Rights Day on December 10.
As part of the contest called 'Billi Ka Bachcha', people can submit videos showing their pet cats and dogs playing, snuggling and engaging in other activities, a Sony Music India statement said.
The lead video will be prepared from a compilation of various pet videos from the competition incorporating the 'Billi Ka Bachcha' song sung by Ankur Tewari, lyric-writer of the recent Saif Ali Khan-starer 'Chef'.
People can submit their videos on a blog extension of People for Ethical Treatment of Animals (PETA) India website, its in-house magazine Animal Times and social media handles, and those of its celebrity affiliates.
The song 'Billi Ka Bachcha' single is already available on audio music-streaming platforms and now PETA and Sony Music India need fans' help to make a complete music video with Ankur crooning the single which will be accompanied by images of rescued cats and dogs.
The contest is aimed at encouraging adoption of homeless animals like cats and dogs.
The video along with the audio track will be available on YouTube from January 12, 2018.
"An adopted 'Billi Ka Bachcha' brings endless joy to a home. PETA's first of its kind collaboration with Sony Music India will encourage music fans across the country to help an animal in need by adopting a lovable dog or cat from the street or a shelter," PETA Associate Director Sachin Bangera said.
Sony Music India's Kids' Division Head Anjana Devraj said that finding secure homes for homeless animals is the endeavour and we believe the 'Billi Ka Bachcha' video contest will help create awareness about the importance of adopting strays.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)