Joshua is currently resting after successfully defending his IBF and WBA world titles against Carlos Takam at the end of October.

The Brit is due to fight again in the spring with WBO champ Joseph Parker his most likely opponent.

No deal has yet been struck but Joshua has not been staying out of the limelight and was spotted in Amsterdam last night forgoing the traditional ribbon-cutting ceremony and instead opening a new Under Armour shop with two massive punches.

Fortunately, the damage was not lasting as the glass doors had been mocked up specially for Joshua to smash and fans cheered as the heavyweight officially declared the shop open for business.

The 28-year-old has already outlined his plans to unify the heavyweight division in 2018, a feat that would mean beating Parker and WBC holder Deontay Wilder.

But both men claim Joshua has been making negotiations difficult with Wilder even criticising the Brit for giving up on their fight and preferring to take on Parker.

"I don't think they are trying to make a negotiation at this point,” Wilder told ESPN.

“I think they are trying to seek Parker. They got him on his agenda.

“[He is] their top priority which is fine. If they don't want to fight at this time, that it is ok. 

"We're not [going to] chase [anybody]. I'm not chasing Joshua.

“If Joshua [doesn't] want to fight, then that's fine.”