By A Correspondent

Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has expanded its footprint into the Delhi-Gurgaon region in an attempt to serve its existing clients better and to partner with more clients in the future.

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta in leadership roles. Gala, who comes armed with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency’s business operations. Dasgupta, who has previously worked with JWT, Wieden+Kennedy (W&K) and Ogilvy, will be leading the creative efforts for Happy mcgarry bowen.

“I am super excited to be a part of the Happy mcgarrybowen family. It has created exceptional work in the last decade. I look forward to partnering with the very talented team to deliver the agency’s vision and invigorate growth. I can’t wait to roll up my sleeves, get into the thick of things and get ready for Happy times ahead,” said Gala.

Added Dasgupta: “There’s something about the word ‘Happy’. Something bright, friendly, cheerful, ridiculous, sunshiny. Here is an agency that at the heart of it, wants to create happy ideas. Joining Happy was a no-brainer. I’m excited and scared. Excited to create a unique kind of work, for a unique set of clients. And scared that I may have bitten off more than I can chew. Thankfully, there’s the infectious energy of the entire agency to get me by.”

Said Ashish Bhasin, Chairman and CEO – South Asia, Dentu Aegis Network: “Happy mcgarrybowen has been expanding rapidly and it is brilliant to see them enter the Delhi NCR market, which today has some of the largest clients. And what an entry! A big bang entry with the Suzuki two wheelers win and several more in the pipeline. I think this is a great step in Happy mcgarrybowen’s success path and in many ways, will transform the Delhi creative agency scenario as there are relatively few future-looking, new age creative agencies in that market.”