The presenter, who was joined by Ben Shephard, revealed that the cold weather was not putting everyone off from enjoying the outdoors. 

Ben noted that Pip Tomson was taking the plunge at Cliff Lakes in Tamworth for charity and asked her: "You're about to take your dip Pip. What have you got on?"

Reporting live from the side of the lake, Pip, who was wrapped up in a large coat, cheekily replied: "You'll see what I've got on in a minute.

"Let me just say it has been snowing here but I am going to try and go in."

She then introduced viewers to swimming coach Caroline Saxon, who offered some last minute tips, noting: "It's all in your head so you've got to get your breathing under control… start counting to 20 as you get in."

Pip then stripped off to reveal her navy blue swimsuit, which she accessorised with a red float that was tied around her waist. 

The presenter was momentarily left speechless as she slowly entered the water before admitting to Kate and Ben: "I want to talk to you guys but it's so cold that I don't think that I can."

Kate was left stunned by her co-star's bravery as she quipped: "Wow. I've never seen Pip so quiet. I think it's taken her breath away."

It wasn't just the Good Morning Britain hosts who were impressed with Pip as viewers also took to Twitter to comment on her early morning dip. 

"@PipTomson fair play for doing the swim. Absolutely no chance of me getting anywhere near that #GMB," one fan tweeted. 

While another added: "#gmb turns into Bridget Jones sending that poor reporter into that cold water brrrr!!!!"

Good Morning Britain airs weekdays on ITV at 6am.