Tired of the endless swiping game that is online dating?

OkCupid is trying something a bit different. Starting today they're rolling out a feature that lets you search profiles based on keywords. It's currently available on desktops and for users of their iPhone app. 

You can search for about 20,000 different terms and find profiles that contain them. (This should allow you to find people who're just as passionate about Harry Potter or pale ales or snakes as you are.) 

After all, it's only so helpful to sift through people based only on their face and a few tidbits of demographic info. While finding someone attractive at first glance is nice, you usually bond with people on more substantial things that you have in common. 

OkCupid reports that some 80 percent of their users "either dislike or simply tolerate today’s 'swipe culture.'" This is an attempt to get you closer to what you want faster ... though it remains to be seen whether it will have the same addictive immediacy of swiping.