DUBAI: The 23rd edition of the most prominent retail and entertainment segment of Dubai calendar is all set to start on Dec 26, with promise to be bigger and better.

The Dubai Shopping Festival (DSF), Dubai’s annual citywide shopping extravaganza, will be offering the shopping-lover in all of us a month-long fiesta of sales, exclusive shopping experiences and extraordinary events for the whole family to enjoy.

The festival, which will see millions of people hit Dubai’s malls to bag the latest bargains, brings together the best of Dubai’s retail offering, showcasing the top brands and shopping experiences from weekly flash sales, in-mall promotions and the opportunity to win amazing prizes from luxury cars and gold to cash at the daily raffles, there will be something to excite everyone this festival.

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism said: “Dubai Shopping Festival has always been the jewel in the retail calendar crown and this year is set to be even bigger and better than ever. Together with our strategic partners, we will be bringing people truly memorable shopping experiences featuring celebrities, world-class experts and interactive masterclasses, making Dubai the ultimate must-visit shopping destination this New Year. Over the years we’ve worked closely with retailers on a local and global stage to bring out the very best of Dubai’s culture to create a thriving retail hub. From top global brands to local emerging designers, Dubai benefits from a rich melting pot of diverse shopping opportunities, making a truly unique retail destination for shoppers across the world.”

 Saeed Al Falasi, Executive Director, Retail and Strategic Alliances, Dubai Festivals and Retail Establishment (DFRE) and Suhaila Saqer Obaid Ghubash, Director of Events and Festivals at DFRE highlighted the signature events in details and said that DSF will feature an exciting array of entertainment.