Black & Decker inks licensing deal with Stovekraft
, ET Bureau|
Updated: Dec 07, 2017, 08.24 PM IST
NEW DELHI: Black + Decker, wholly owned subsidiary of the listed US firm Stanely Black+Decker, said on Thursday it has expanded its licensing program to India, in a tie up wth domestic small appliances maker Stovekraft.
Black + Decker, which makes power tools, home products and outdoor power equipment, will introduce home appliances including food processors, cooktops and air coolers, among others in the Indian market, a company statement said.
Stanley Black + Decker senior licensing manager, Europe and emerging markets Amit Datta said: “In line with our vision to be a sustainable global diversified organisation, we regularly review our strategic approach.”
The partnership was led by brand licensing agency LicenseWorks, the statement said, adding that the entities will set up a pan-India service network for the same.
Black + Decker, which makes power tools, home products and outdoor power equipment, will introduce home appliances including food processors, cooktops and air coolers, among others in the Indian market, a company statement said.
Stanley Black + Decker senior licensing manager, Europe and emerging markets Amit Datta said: “In line with our vision to be a sustainable global diversified organisation, we regularly review our strategic approach.”
The partnership was led by brand licensing agency LicenseWorks, the statement said, adding that the entities will set up a pan-India service network for the same.
