Nestle retains Zenith as media agency
, ET Bureau|
Updated: Dec 07, 2017, 10.37 AM IST
After a fiercely fought pitch that saw participation from big media agencies, Nestle - the Swiss food and beverages conglomerate - has retained Zenith India as its media agency of record. The account size is pegged upwards of Rs 600 crore.
Publicis Groupe's Zenith has been handling Nestle's media duties since 2005, across business segments. However, last month the Swiss major called for a review, which saw participation from leading media groups, including GroupM and IPG Mediabrands.
"Nestle is Zenith's flagship account and we have had this relationship for more than a decade. We are delighted that the client has once again handpicked us and it is a clear endorsement of Zenith's competency and ability to deliver," said elated Tanmay Mohanty, Group CEO, Zenith India.
Recently, Nestle also consolidated its Nutrition digital marketing business with Zenith and DigitasLBi.
Owner of brands like Nescafe, Maggi, KitKat and milk powder Everyday, Nestle is one of the top media spenders among its peers. In 2016, it spent Rs. 567 crore on advertising and promotions.
Publicis Groupe's Zenith has been handling Nestle's media duties since 2005, across business segments. However, last month the Swiss major called for a review, which saw participation from leading media groups, including GroupM and IPG Mediabrands.
"Nestle is Zenith's flagship account and we have had this relationship for more than a decade. We are delighted that the client has once again handpicked us and it is a clear endorsement of Zenith's competency and ability to deliver," said elated Tanmay Mohanty, Group CEO, Zenith India.
Recently, Nestle also consolidated its Nutrition digital marketing business with Zenith and DigitasLBi.
Owner of brands like Nescafe, Maggi, KitKat and milk powder Everyday, Nestle is one of the top media spenders among its peers. In 2016, it spent Rs. 567 crore on advertising and promotions.
