(MENAFN Editorial)
DUBAI, UAE. October 30, 2017 – With a sleeker design, more advanced technology and even more muscle, the 2018 Mustang – the most advanced Mustang ever – made its highly-anticipated Middle East debut today as part of Ford's exciting triple model reveal ahead of the Dubai International Motor Show.
A host of improvements including new technology and design changes give owners ways to customise Mustang to their preferences and even better performance from more powerful engines. Customers have more ways than ever to personalise Mustang to make it their own, with new paint colours, a variety of wheel choices and a customisable digital instrument cluster.
'Mustang creates such a loyal fan base because it continues to evolve, getting better and better with each update and refresh, while remaining true to more than 50 years of sports car heritage' said Jacques Brent, president, Ford Middle East and Africa. 'We're delighted to be bringing the best ever Mustang to the Middle East, and we're confident that the most-liked car on Facebook will win over an even greater number of muscle car fans.'
Technology for greater personalisation
Mustang makes available Ford's first 12-inch all-digital LCD screen in the dashboard – fresh from the Ford GT. This all-new customisable instrument cluster can be easily personalised, offering three separate views. Customers can personalise the displays for normal, sport and track mode. All-new Mustang MyMode with memory function allows customers to save their favourite drive settings, including suspension and steering preferences.
The new Mustang is so customisable that even its engine note can be adjusted. Delivering an audible experience like never before, an all-new active valve exhaust system is optional on Mustang GT, with a fully variable soundtrack to match the entire acceleration range.
For the first time, Mustang benefits from a vast array of Ford driver-assist technology.
Customers can feel more confident than ever behind the wheel with new features like Pre-Collision Assist with pedestrian detection, distance alert, lane-departure warning, lane keeping assist and Driver Alert System.
Ultimate performance
Performance is at the core of Mustang DNA, offering drivers a unique thrill of acceleration and cornering for the ultimate fun-to-drive experience. On all models, new shock absorbers make for better ride control, a new cross-axis joint in the rear suspension leads to increased lateral stiffness, and innovative stabiliser bars bring sharper response and handling.
The proven 2.3-litre turbo EcoBoost four-cylinder engine continues to offer outstanding performance advantages versus the outgoing 3.7-litre V6 with 310 horsepower and 475Nm of torque. Using Ford's transient overboost technology uniquely calibrated for Mustang, torque is increased for wide-open throttle acceleration.
Ford's legendary 5.0-litre V8 engine has been thoroughly reworked. It is more powerful and revs higher than any Mustang GT before, delivering 460 horsepower and 570Nm of torque. This power increase was achieved with the first application for Mustang of Ford's new dual-fuel, high-pressure direct injection and low-pressure port fuel injection on a V8 engine – delivering robust low-end torque, high-rpm power, and improved fuel efficiency.
The manual transmission for both engine options has been upgraded for optimal torque. For the V8, the manual transmission has been totally redesigned to include a twin-disc clutch and dual-mass flywheel to increase torque capability and deliver more efficient clutch modulation.
A new 10-speed automatic transmission, available with both EcoBoost® turbo four-cylinder engine and naturally-aspirated V8, is the best automatic Mustang has ever offered. With a wide-ratio span and optimised gear spacing, this all-new gearbox helps deliver higher average power for acceleration – improving responsiveness and performance.
Compared to the previous six-speed, the new 10-speed transmission has quicker shift times, better low-speed tip-in response and significantly reduced friction losses. The all-new electronic control system includes unique tunes for different drive modes and features real time adaptive shift scheduling to ensure the right gear at the right time. Steering wheel-mounted shift paddles allow drivers maximum manual control.
Energy in the design
Overall, the car's exterior design is now more athletic, with a lower, remodeled hood and grille that deliver a leaner look and refined aerodynamics, upper and lower front grilles, and a new position for hood vents. For the first time the entire Mustang line will feature all-LED front lights including signature lighting, low-beams, turn signals, efficient projector high-beams and available fog lamps.
The rear of the car gets revised LED taillamps for a more technical look, plus a new bumper, fascia and available performance spoiler. Dual-tip exhaust is standard for EcoBoost® Mustang, while V8-powered Mustang GT gets a standard quad-tip exhaust.
Improved touch points and visual cues with a more premium look and feel characterise the new cockpit. The centre console adds a new hand-stitched wrap with contrast stitching and padded knee bolsters while door handles, rings and bezels are finished in aluminium. Restyled seating surfaces feature new patterns and colour choices, the instrument panel sports an updated Mustang badge and there's a new key fob design.
Mustang – with more than 8.5 million likes – is the most-liked vehicle on Facebook. It is now available in 140 countries across all continents other than Antarctica.
Ford's most advanced Mustang ever will be on the Ford stand at the Dubai International Motor Show from 14-18 November, 2017.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit .
Ford's history in the Middle East goes back more than 60 years. The company's local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit .
Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.
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