Within the framework of the last E-Commerce and Digital Marketing e-Show fair, Housell, one of the leading companies in the proptech sector, raised the concept of disruption in the real estate sector. The real estate sector is going through one of the most disruptive moments in its history, proposing innovations such as crowdfunding, personal shoppers or hybrid real estate agencies.
Guillermo Llibre, CEO of Housell highlighted how "Cabify has changed the habits of users, becoming completely different. After all, this example has offered a beneficial alternative for citizens, as well as other companies whose business model is based on the P2P economy such as Glovo or Airbnb. “
During the meeting, the appeal of Real State for disruption and the technological transformation was also referenced, "since it is an atomized sector, whose digitization is taking place very slowly and late. Not forgetting his high investment appetite, "said Llibre. As for the real estate sector in Spain, the agencies with hybrid and low-cost characteristics acquired the most prominence.
Housell was born with the aim of making it possible to sell a property in a different way, without having to pay high commissions. It is a technological platform that, in addition to valuing housing for free, publishes the sale announcement of the property in more than 50 portals, schedules visits, offers information on the entire process, notifies the owner of messages and offers, etc. But in addition to technology, its hybrid model is based on the management of local real estate specialists, who accompany the owner throughout the process.
At the core of the conversation, the disruptivity acquired a certain prominence, above all, referring to disciplines such as big data, since Housell is an ideal tool for collecting information (the offer, prices, transparency and attractiveness of real estate and advertisements, etc.). Automation in decision making and differential content with 360 videos or virtual reality are other disruptive elements that are landing in the sector.
Finally, and to close the colloquium, Guillermo Llibre made special emphasis on issues related to the future of real estate. "First of all, we have to bear in mind the diversity of actors that are part of the proptech map in Spanish territory. Not forgetting that the tendency to social crowdfunding and shared spaces are concepts with a greater presence in society. An example is that now many residential areas have workspaces dedicated to freelancers. And finally, the fact of adapting the space to our needs. This new concept is transforming the traditional idea of home, "said Guillermo.
