Web content
management systems enable the users to create, edit and publish digital content
such as text, video and/or audio files that are embedded with the text and
interactive graphics that make up the content of any presentable website. Such
kinds of web content management systems allow the users to upload and write
content who don’t possess any coding skills by offering theme-based templates
that contains a unique design. The advantage of a web content management system
is that multiple users can manage and monitor web content. Such kind of users
may be from the digital marketing team or the creative team. Some web content
management systems can integrate themselves with marketing software, third
party tools or analytics programs. All such functionality is provided in a
content management system in order to ensure that content presented in a
website is interactive, simple and enhances the brand image of an organization.
The global web content management market is
slated to touch a value of about US$ 8,500 Mn in the year 2022 and grow at a
robust CAGR during the assessment period.
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4 Forecast Highlights on Global Web Content
Management Market
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The report has also included the profiles of some of the leading
companies in the web content management market like Acquia, Inc., Adobe
Systems, Inc., Open Text Corporation, SDL plc, Oracle Corporation, Sitecore
A/S, Kentico Software s.r.o., Microsoft Corporation, EPiServer AB, and IBM
Corporation.
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