Purplebricks, along with its controversial link with Trustpilot, a customer review service that has 31,000 reviews for the agency, is pairing up with review website Feefo.
The announcement was made recently by the agency, saying Feefo "is widely regarded as being transparent, independent and secure, and is trusted by customers as a vocal advocate of honesty in the reviews industry."
Feefo and Trustpilot vary in that Feefo does business with over 4,000 companies worldwide and deals with only known past customers.
Though these two review services seem to clash, Purplebricks is sticking with both, calling it "invaluable customer insight and build on the excellent service its people deliver for customers on a day to day basis."
Purplebricks takes customer feedback seriously and is "constantly looking for ways to improve customer experience."
"Since our launch, we have always embraced the independence and integrity of customer reviews to assist customers in their decision making,” says group chief executive of Purplebricks, Michael Bruce. “Partnering with Feefo demonstrates our commitment to growing customer trust and it is another step towards greater transparency in estate agency. Customers and brands alike trust Feefo because they know Feefo reviews are the real deal”
Moreso, Purplebricks, and allAgents have yet to reach an agreement over the accuracy and source of a series of disputed customer reviews.
AllAgents suspended Purplebricks last September because of "repeated threats of legal action, forcing the removal of negative reviews" from the allAgents website.
In retaliation, Purplebricks disputed the accuracy of around 71 reviews on allAgents. This painted a very different picture of the agency than the reviews on the Trustpilot site.
Regardless, Purplebricks says it is currently working on the integration with Feefo which can be expected to launch early 2018.
