Rupa and Company has launched the 'Fruit of the Loom' brand in India. In an interview to CNBC-TV18, Ramesh Agarwal, Whole Time Director of Rupa & Co. discussed the impact on revenue and margins.
CNBC TV18
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Rupa and Company has launched the 'Fruit of the Loom' brand in India. In an interview to CNBC-TV18, Ramesh Agarwal, Whole Time Director of Rupa & Co. discussed the impact on revenue and margins.
We should have significant share of the premium inner wear pie, said Agarwal.
He further said that we are aiming at 20 percent revenue share in the next two years.
We have tie-ups with 'FCUK' and 'Fruit of the Loom'. However, expect major portion of premium revenue to come from 'Fruit of the Loom' brand, he added.
On sales front, he said we aim to achieve sales of Rs 500 crore from 'Fruit of the Loom' in next two-three years.
Agreement with ‘Fruit of the Loom’ is for 10 years, he mentioned.
Watch accompanying video for more details.
