NEW DELHI: VWO today, rolled out its annual eCommerce Consumer Survey Report. The latest eCommerce Consumer report by VWO is the culmination of a research carried out with 1,000+ consumers from the United States and United Kingdom.
The report is a must-read for eCommerce enterprises wanting to understand what a modern consumer expects. The report discusses the problems and challenges faced by eCommerce brands, helping them understand what actions they should take to attract new customers, retain existing customers, and grow their brand.
A few key eCommerce challenges discussed in the report include:
•Customer Lifecycle Challenges in eCommerce
•Necessity of an Omnichannel Experience
•Mobile-first eCommerce Paradigm
•Importance of User Personalization
•Logistical Fulfilment and Challenges
A recent study by eMarketer cited that eCommerce growth is expected to hit $4.058 trillion by 2020, with an already high cap of $1.9 trillion in 2016. This study showcases that the industry has no intention of slowing down. With this in mind, VWO did a market research to assist eCommerce enterprises and booming brands in growing their businesses.
•Not just that, by 2018, Forrester estimates that digital technology will influence, in some way, almost 60% of all physical store retail transactions, worth US$1.8-trillion.
